Steps In Segmenting A Market

In segmenting a market, the following steps should be followed.

Select a market or Product category for study:

The first step in market segmentation process entails defining the overall market or product category to be studied. This gives the marketer bearing and focus concerning what to do. Such a selection can be done on an existing market or product category, a new but related market or product category or totally new market or

[CONTINUE READING...]