[WEBINAR] Marketing 2.0 for Retailers: Social, Local, Mobile (SoLoMo) in 2013

This webinar is now available through the One Step Retail webinars page.

In this action packed webinar, retailers will learn key steps to improve their presence and sales through social, local and mobile strategies to produce increased sales in 2013.

Find out how to maneuver the rapidly evolving shopping trends, establish a SoLoMo game plan and utilize existing resources to start your year off right.

February 5^th, 2013 (Tuesday)

11am – 12pm PST
LIVE WEBINAR IS NOW CLOSED 
#ExpandMyStore2013

 

SnapRetail’s Christian Kratsas, Social Media Manager
Take your online traffic and turn it into in-store traffic! Learn how to use Facebook, Twitter and Pinterest to get customers to “like” you online and in person!

About SnapRetail: SnapRetail provides a web-based solution that makes it easy for local retailers to engage with customers through email, Facebook, Pinterest and Twitter. Unique product features such as an interactive planning calendar, monthly promotion kits and hundreds of pre-written and professionally designed templates and social media posts make SnapRetail the choice for thousands of retailers looking for a one-stop-shop for their marketing needs.

PocketYour Shop’s Brian Downard, CEO and Founder
Learn how consumers are shopping in and outside of stores, with a focus on the latest trends in mobile retail and how you can leverage those trends to benefit your business.

About Pocket Your Shop: Pocket Your Shop provides mobile strategy, design, development and management for businesses of all shapes and sizes.

King Retail Solution's Andrew Swedenborg, Executive VP

Learn steps every retailer can take to maximize your retail space, with a focus on maximizing your real estate to grow your customer base and increase your sales.

About King Retail: King Retail’s award-winning environments leave your consumer feeling great about their experience in-store and looking forward to their next shopping trip. As builders, King Retail knows every step and every detail that it takes to realize a design with integrity.

RMSA’s David Downard, Retail Consultant
Find out how to utilize your existing tools and goal setting to manage your store and improve your customer’s experience for increased sales in 2013.

“If you don’t know where you are going, you will end up somewhere else,” Laurence J. Peter

About Dave Downard: Dave has over 25 years experience working with retailers to analyze and improve store performance, helping hundreds of retailers achieve their business goals.


Registration link: https://www3.gotomeeting.com/register/678248982


Hosted by One Step Retail Solutions, One Step Retail Solutions has helped thousands of retailers nationwide achieve their retail goals through top of the line retail technology. With a consultative and personal approach, One Step is a top resource for 5 of the top point of sale / retail management systems available on the market. Having been in business for over 27 years we have evolved relationships with specialists industry-wide and strive to bring educational resources to our retailers and other retail friends.

We hope that this webinar will help you to start your year off right and achieve your 2013 goals!


SoLoMo image source: socialmediatoday.com

Read More

Your Social Media Activities vs Miley Cyrus' Hair

It was recently brought to my attention that Miley Cyrus' bun (her HAIR) has more followers than a vast majority of retailers out there. I laughed for a few minutes and then there was a somber silence to mourn all of the lost sales and profits for small to medium sized retailers.

Social media still gets flack for being a "fad" or "pointless" while well over 25,000 people are getting updates from a fictitious, inanimate object and are INTERESTED and ENGAGED. There are countless companies, brands and celebrities that lept to being a household name through social media (Justin Bieber included).

Social Media will evolve, yes but the odds of it just "poof" disappearing are slim to none:

• Over 800 million people have Facebook accounts. (over 200 million of those users are over 35) 
•  77% of consumers say that they interact with brands through social media. 
• 56% of consumers are more likely to recommend a brand after seeing a post on social media. 
• The average consumer spends 3 hours a day on social media sites (yowza). 
• There are over 3.5 BILLION articles, images and brands that get shared each week on Facebook alone. 
• There are over 100 million active Twitter users. 
• Many consumers are adding a new step to their decision making process "validate my decision" which involves seeing what others are saying about you and checking to see if your company has a presence online (social media being one of the key resources for this). 
• Interesting content is 92% more likely to get shared (see Beyonce's record breaking pregnancy announcement Tweet rate of over 8 thousand Tweets a second). 
• 77% of companies say that they have acquired a customer through Facebook. 
• Pinterest was launched in early 2010 and has a current estimated value of over 1.5 billion dollars, this giant really picked up steam in 2012 and is now driving in more traffic than all other social media sites combined for several major retail chains. 
• Interestingly, the odds of someone shopping or dining OUT is more likely amongst those that are actively using social media.

Social media is not a fad, it is a mighty tool to reach out to your current and future buyers/fans and keep them coming back for more.

Here is a choice tip for achieving results with social media, if you do not want to run the accounts or update them, assign those functions to an upbeat personable member of your team. Social media is not an activity that should be taken on begrudgingly and does take some time to get rolling.

Engage, interact, be fun, have fun, push the envelope and most of all, realize that this is the wild west of social media and if you play your cards right, your brand/name/product can also become a household name.

If Miley Cyrus' hair can do it, so can you! (Sorry, it's not every day that you can say something that rediculous).

Brought to you by : Amy Hanson, resident retailing blogger for One Step Retail Solutions

One Step Retail Solutions Facebook, Twitter, Pinterest and Linkedin.

Read More

Retailing: Making Your Social Activities Valuable

You may be wondering what to do on your social media sites and how to get more interaction. One surefire way to increase your value is to create helpful everyday tips. This is an excellent real life example of a retailer doing just that. 

Read More