Pinterest for Retailers: Text for Pinned Images

Did you know that you can actually predetermine the text that will auto populate in your Pin from a website or blog? Simply highlight the text you wish to appear within the page you are pinning from, pin the image and viola! This works when you are pinning from an outside website, not rePinning.

See image below with our company website being pinned from. I selected our logo (just for this demo) and text, which you can see highlighted on the website itself. The Pinterest window then pops up and you can now see the text included.

NOTE: Hash tags (#) apply in the Pinterest environment. Add a hash tag before key words (no spaces) to increase it's searchability.

 

 

For more information on using Pinterest check out our blog How to Get Sales Through Pinterest

 

 

 

 

 

One Step Retail Solutions is ranked as one of the top resellers and service providers for some of the most comprehensive and state of the art retail POS software solutions in the industry. For a free retail technology consultation, click HERE.

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Retailers and Pinterest: Tips and Examples

Big box stores are starting to really capitalize on Pinterest.

I have always envisioned this as a tool for indie retailers.

I have taken as a personal mission of mine, to help

retailers maneuver the sometimes overwhelming waters.

I hope this information helps you.

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1) Create a Pinterest board that enhances your customers

experience with your company.

Example: Lowes (hardware, home improvement) has

created not only a full Pinterest profile but a "Craft Ideas"

board which features dozens of fun DIY projects using

their products. You can find everything from necklaces,

home decor, games for kids and organizing projects.

http://pinterest.com/lowes/craft-ideas/

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2) Adding Pinterest "pin" buttons to your items in your

online store.

Example: Sephora and Amazon recently put this concept

into place and Ebay announced their upcoming

implementation.

http://www.sephora.com/

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3) Creating and maintaining a Pinterest board to

increase familiarity and interactions with your current

and future clients.

Example: Lowes is an excellent example, their boards

are not only in place but they are creating new and unique

ways to use Pinterest to increase their interaction and

usefulness to clients.

Retailers could (and do) include products pages,

which is currently somewhat frowned upon as

"self-promotion". A way to side step being "one

sided" is to create "looks" and inspiration for the

coming seasons pulling from more than just your

catalog of pieces. "How to wear" and "must have's

for the Spring" could position your board as

go-to inspiration for your demographic.

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4) If you are a retailer that is brick and mortar without

a eCommerce site in place consider starting a blog

where you host your images and include some fun looks

and tips. Pins will then be attributed to your shop as the

source and you can increase traffic even if you are a

smaller one location shop.

This is a newer platform that has not been fully developed,

the sky is truly the limit so you should feel more than free

to be creative and original.

Example retail blog:

Crossroads Trading Co http://crossroadstrading.com/

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Happy Pinning!

http://pinterest.com/onestepretail/

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Amy Hanson

www.OneStepRetail.com

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