THE patrons of Manda Hill, a shopping centre in a posh part of Lusaka, Zambia’s capital, like their beef and chicken extra lean and in big portions.
The meat on sale at the mall’s branch of Shoprite, a South African supermarket chain, comes in trays with up to a dozen cuts. Meat is delivered three times a week. Cutting, trimming, seasoning and packing is done to strict guidelines in a glass-walled room behind the display cabinets. The visible butchers are like a badge of freshness for prosperous Lusakans, who shop here in droves. The store is said to be the busiest in the whole Shoprite empire.
The butchery is run by Zambeef, a fast-growing food company based in Lusaka. It operates meat at all 20 Shoprite stores across Zambia as well as in the chain’s newer outlets in Ghana and Nigeria. Zambeef’s eggs, milk and yogurt drinks are stocked by Shoprite and other local supermarkets. Zambeef has around 100 shops of its own, making it one of the biggest chains in the continent outside South Africa. It is thus well placed to serve a burgeoning class of consumer between the well-heeled shoppers of Manda Hill and the
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