Non-business marketing includes marketing activities conducted by individuals and organizations to achieve some goals other than normal business goals such as profit, market share, or return on investment. Non-business marketing can be divided into two viz: social marketing and non-profit organization marketing.
Social Marketing:
This concerns the application of marketing methods to spread socially beneficial ideals and/or behaviors. Social marketing involves efforts to get people to seek help for social problems such as alcohol, drug dependency, and child or spouse abuse. Social marketing is also used to urge people to vote, stop smoking,
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