Strong accents at SITL Europe

Date: 27.-30. March 2012
Place: Villepinte, Paris, France
Hall: 8
Booth: T085

TSC Auto ID EMEA Technology GmbH will be presenting two current product developments that set new benchmarks not only in performance and functionality, but also in price. The Alpha-3R mobile direct thermal printer and the ME240 industrial high-performance printer have numerous standard features that simply cannot be found in comparable models from the competition, or must be purchased as options.

"The robust ME240 4-inch printer that we are presenting at this logistics conference to the European and in particular of course to the French public in different presentations is not only the smallest thermal transfer printer in its class, but also the one with the most attractive price and the most flexible," says Frédéric d'Orsay, Sales Director Southern Region at TSC Auto ID. The rugged cast aluminium printer module can easily be removed from its all-metal housing, making it suitable for mounting under the table if there's no space for it in close situations. By default, the compact high-performance printer has serial interfaces including USB 2.0, an LCD display, and a real-time clock. 8 MB DRAM and 4 MB Flash memory ensure sufficient storage capacity even for the most demanding of multiple print tasks.

Simultaneously robust and powerful, the super-light Alpha-3R, weighing in at only 550 g, also offers the best price/performance ratio and best price in its class. The mobile power package scores high on print width and interfaces, and its 7.4V/2500 mAh battery also beats out the competition. Another highlight: With a maximum print length of 2286 mm, the Alpha-3R prints more than twice as much as competing products - at a print speed of 100 mm/sec and a resolution of 203 dpi.

Strong performance features and faster ROI
The requirements of the market and the needs of users are always the basis for the development of new product series at TSC Auto ID. Frédéric d'Orsay sees it as a decisive success factor that "our economical and very flexible marking solutions amortize very quickly. ROI is reached rapidly."

TSC Auto ID provides its distributors and resellers with a large selection of powerful and simultaneously reliable products at low prices, addressing a variety of requirements in industry, logistics, transport, trade, and even in healthcare. Frédéric d´Orsay says, "They can usually be integrated into existing structures with no problems by our partners and system integrators. To make sure that stays the case, TSC Auto ID provides its partner with constructive support and practice-oriented training."

Explosive growth and ambitious goals in 2012
At SITL Europe, two very important partners of TSC Auto ID for the French market are therefore present: Bluestar and Accuscan. "Together, we want to hit the ground running in 2012 and address vertical markets in the years to come," says Frédéric d´Orsay, in reference to the company's strategy, among the seven largest providers of auto ID solutions in the world and already with 1.5 million devices placed on the market. "We're currently one of the fastest-growing manufacturers of printers in the world, and we want to improve even more this year." But this ambitious goal, says d'Orsay, "can only be achieved in perfect cooperation with our partners on-site."

For the French market, particularly for the logistics industry, SITL Europe is extremely important. TSC Auto ID is putting its best foot forward at the conference, and its booth T085 in hall 8 won't just show off its most innovative product developments, such as the ME240 and the Alpha-3R, but also its complete, very differentiated product range, which offers the right marking solution for every industry.