Plastic Card Printing in the USA vs. Outsourcing Abroad

Plastic Resource, a Minnesota company, recently

launched a new web site aimed towards worldwide

growth of plastic gift cards, loyalty cards and custom

plastic printing.

http://plasticresource.com/

Millions of Americans interact with plastic card

products on a daily basis. Your health club membership

card gets swiped, use plastic gift cards to pay for your

coffee, accumulate points at lunch with your loyalty cards,

and stand out from your competition with plastic business

cards. Most of us have come to assume these plastic card

products come from oversees. One Minnesota based

company plans to change the perception of plastic gift

cards, loyalty cards and custom plastic printing by

expanding their influence online with a redesigned and

multi-functional web site.

“It’s really our customer service, attention to detail and

reliability that separates us from our international

competition”, says Steve Chesley principal at Plastic

Resource. “It’s translating those competitive advantages

to the online marketplace that has been a challenge. In

this industry price is king. However, what price do

businesses place on getting things done right, reliable
relationships and time? The actual plastic gift cards or

loyalty cards are not the commodity. Plastic printing is

something easy for us; we’ve been doing it for years. It’s

understanding business owners and connecting with

them on a higher customer service level that

differentiates us from our international competition”,

says Chesley.

Plastic Resource recently launched their newly designed

web site to address the growing US and international

markets. The site focuses on their core offerings; Plastic Gift
Cards, Plastic Loyalty Cards and Custom Plastic Printing

(business cards, luggage tags, etc.). “Ease of use, instant

response and clear product offerings were our focus”, says

Chesley. “Considering the process involved with printing
on plastic, customers will still most likely pick up the phone

and call but, like with so many industries these days, the

amount of online research conducted before that call is ever

growing. Developing a comfort level and providing a price

point baseline before the customer calls is paramount to the
beginning of a positive relationship”.

About Plastic Resource Plastic Resource is a custom

plastic printing company based in Cottage Grove,

Minnesota. Plastic Resource serves the custom plastic

printing needs of businesses around the world and delivers

technical expertise in all aspects of UV printing including

graphic design, printing, laminating, die cutting, data
application and fulfillment.

Contact Steve Chesley at 651.702.9243 or

mailto:kdinsmore@plasticresource.com with inquires.

Media contact:

Brad McDowell
Plastic Resource
P: 651.702.9243
F: 651-702-9257
bmcdowell@plasticresource.com
http://www.plasticresource.com/

 

 

Plastic Resources is a member of the One Step Retail

Solutions, Retail Professional Association:

http://onestepretail.com/retail/recommended/