"Retailers appear to understand the need to customize the in-store experience to appeal to the modern shopper, yet a high proportion are unable to do so. Three-quarters of retailers said they don’t know when a specific customer is in the store, and 85% cannot customize a store visit. Additionally, 89% are unable to connect customers’ activities online with what they do in the store today."
The retail industry is on the fast track technologically. Media Post and Motorola Solutions have published some very interesting statistics on what retailers are projecting for the future of retailing and retail technology. The full article will very much be of interest to retailers.
As you note in the above chart, evolving the in store experience for customers is viewed as "critical" and will advance greatly in a vast majority of retail stores over the next 5 years. Engagement comes in several forms; requiring customer contact capture, a comprehensive CRM, OMNI channel and much more. You may wonder what exactly that will mean and how you can maintain your brands personality and evolve without breaking the bank, there are few systems that can support the needs that retailers will be facing in just 5 years and we are more than proud to have a variety of options to suit retailers of all kinds.
One Step Retail Solutions is currently working with dozens of retailers across the US to create customized and all-inclusive retail management systems that will take them into the future. Our systems are top of the line, highly regarded within the industry and our consultative approach will ensure all of your personalized needs are not only met but surpassed.
We wish you all of the best in the exciting years to come and hope that we can be of assistance in making your dreams come true.
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