Yesterday I submitted several of our valued partner's contact info to Business Solutions magazine for a September 2010 publication article about interesting barcode printer installations. We look forward to the article.
Here is a list of other articles in Business Solutions magazine that cover TSC:
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The Healthcare Bar Coding Opportunity
August 14, 2009
The Healthcare Bar Coding Opportunity article is an interesting interview with Jim Scheid and Mark Snow at Mid-America Business Systems. Jim and Mark have done a remarkable job delivering patient identification systems to hospitals throughout the U.S. and Canada. Their Patient ID Xpress solution relies on TSC printers and our very powerful programming language.Over the years TSC has worked very closely with Mid-America to enhance our language capabilities. Check out the sidebar article "Private Label Your Printer Solutions" for more details.
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Q&A: Convert Bar Code Printing Opportunities Into Cash
http://bsminfo.com/article.mvc/QA-Convert-Bar-Code-Printing-Opportunities-In-0001
Experts reveal which markets you should be targeting in 2009 to increase bar code printing sales.
Business Solutions, May 2009
If you’re just trying to make a living selling hardware, it’s a tough market. You have to get involved in being a consultant. You need to bring total solutions to the table, which include software, setup, service, and media sales. Our best dealers are those programming solutions. They’re writing software with customers and, in many cases, creating stand-alone applications that tie a keyboard, scanner, and printer together. It’s good for companies because such solutions remove the need for a PC. It’s a profitable strategy for VARs because they can sell the printers for list price or above due to the added value.
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The Vertical Market Gamble
January 16, 2008
The Vertical Market Gamble interviews our hard-working partner at Paragon Print Systems, Bob Hess. In the interview Bob talks about the various markets the pursue including government, law enforcement, and other niche markets.The sidebar to the article discusses using TSC's industrial printers to create a stand-alone printing solution at a roofing manufacturer. Paragon worked with TSC to write a program that allows employees to scan a bar code which triggers the printing of a label in the correct format. At the end of an employee's shift, another bar code is scanned which directs the printer to generate a productivity report including the number of products shipped. Finally, Paragon included a function where employees can scan a bar code that resets the productivity report counter for the next shift."This project shows the capabilities and power of TSC printers," says Hess. "Creating software to run on a stand-alone printer — removing PCs from a solution — can dramatically reduce costs and redundancy."
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Bar Code Printing Sales Opportunities: Strong In 2008
February 4, 2008
http://bsminfo.com/article.mvc/Bar-Code-Printing-Sales-Opportunities-Strong-0002
So, bar code printers aren’t as exciting as video surveillance or digital signage, but that doesn’t mean that bar code printers aren’t still providing lucrative sales opportunities for VARs. Vertical markets such as supply chain, retail, and healthcare are still the top markets for bar code printer sales. However, three industry experts (Angela Mansfield-Swanson, director of corporate marketing for Cognitive/Transaction Printer Group; David Lundeen, VP of sales and marketing for TSC America, Inc.; and Jeff Jackman, national sales manager for Toshiba TEC) recently offered their thoughts on new opportunities that VARs may want to consider to boost printer sales.Maybe you don’t care to get into the medical vertical. Perhaps your specialty is manufacturing. “If that’s the case, why not take a hard look at your vertical specialty to see if you can develop a solution for that market?” asks Lundeen. “For instance, most manufacturing companies move products through a work in process [WIP] cycle. If your customers aren’t using bar code printers and readers to assist in that process, perhaps you can show them how. Our VARs are seeing sales growth for events and promotions customers. In many cases, they use color label printers to produce wrist bands, tickets, or labels.” Other markets such as the quick lube oil change industry have a need for bar code and receipt printers as well. ISVs may also want to consider designing applications to utilize bar code equipment in new markets.According to Lundeen, it’s not necessary to have a lot of vertical expertise to put together a bar code printer solution. “All you really need is the desire to get into that market,” he says. “Once a VAR understands how the printer works, it’s easy to adapt it to different applications.”
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SMBs Ripe For Desktop Printers
February 1, 2006
Bar coding is not going away anytime soon, especially in the SMB space, so be ready with solutions and services using desktop bar code printers.
Business Solutions, February 2006 Written by: Khristen Chapin
Increase Your Margins With Additional Services
The prices of desktop bar code printers are falling, but beware of how low prices can hurt you. “Customers are expecting faster, more reliable printers for less money than they would have paid in the past,” says David Lundeen, VP of marketing for printer manufacturer TSC America, Inc. “VARs have to meet these needs while maintaining a comfortable profit margin.” Luckily, good VARs can turn a profit margin by offering services that justify an increased price. SMBs don’t have sophisticated IT departments — if they have them at all — and they’ll rely on VARs to help with choosing, installing, and maintaining printing solutions. You can step in and offer service contracts, software integration, and customization. Keep in mind that your customers can easily check the prices of products online, so be sure you can back up the value-added services you’re providing. “The most common mistake VARs can make is lack of follow-up for after-sales service and support,” says Lundeen. “You need to be a solutions seller, rather than a box mover.”
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