Get Out Your Pumpkins, Fall is Here!

Traditional pumpkins Classy pumpkins Funky pumpkins Shabby Chic Pumpkins Gold Pumpkins&nb...

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Consumers Using Mobile Devices and eCommerce

It is estimated that 85 million Americans now shop on their smartphones, a staggering statistic driving retailers to understand mobile and design strategies to suit their specific business models. For the average retailer this means offering an e-commerce site and making it available in mobile formats. This is rapidly becoming an industry standard.You may have heard the phrase "early adapter". As is the case with any evolution, change does...

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Adding Barcodes to InDesign

by Nate Schubert Many individuals and organizations alike work with graphic software applications such as Adobe InDesign to create promotional materials including flyers, posters, brochures, magazines and others. Adding barcodes to promotional materials can benefit a promotion or project in a variety of different ways. Tracking a campaigns performance is easier, keeping track of documentation is easier, and even generating postal barcodes for mailings is easier with the inclusion of barcode technology. Adobe InDesign does not have any pre-packaged...

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Our Pinterest is Ever Expanding as a Resource for Retailers

Over the past couple of years we have worked hard to create a wide variety of retailer resources and have been collaborating with industry leaders to bring the most useful content possible. One of our most popular retailer resources to connect and find additional resources has been on Pinterest. We recently updated our profile to include boards representing each of our products. Bringing an increased pictorial layout...

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Head to Toe Fashion - NYFW

Brought to you be resident One Step Retail Solutions Blogger, Amy HansonWhile it is almost impossible to keep up with all of the going-ons in NY over Fashion week, it is quite fun to see all of the wild images that popped up on our feed and hearing about some of the exciting trips retailers made out to the Big Apple. I would feel remiss if I didn't at least say something about Fashion Week, so here is it. It was a bit all over the place but I love...

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True Retail Life: I Want to Run a Facebook Contest

By: Christian Kratsas, Snap Retail A Facebook contest is a superb way to excite current fans, add value to your social community, boost key engagement metrics, increase your fan base, and much more. Sound like something you wouldn’t want to pass up? You’d be surprised how many retailers are interested in running a contest on their page but don’t know where to begin. We decided to paint the starting line. After this post, you’ll be able to run an...

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Embed Your Company Logo Into a QR Code

by Nate Schubert Since QR Codes first came into mainstream marketing use in recent years, they have been used for virtually everything in the field. QR Codes can be encoded with web addresses that take a person on the street and turn them into a consumer on a smart phone. They are can make it easier to track the performance of campaigns or promotions. They can even spruce up a company logo while adding virtually any type of functionality. In fact,...

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QRs For the Socially Inept

Shy customers at Harry's Bar in Singapore have a new way to stalk strike up a convo with someone they have their eye on: QR code tags hung on beer bottles, of course! Buy the target object of your affection a bottle of brew, hang your customized QR tag over the neck of the bottle and send it their way. Bing bang boom, you're headed to the nearest hotel together. It's SCIEN...

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Vital Retailer Resources, A Breakdown

Do you call ‘em the way you see ‘em? By Evan Wise, Management One  There are three umpires sitting in a bar discussing a game they just watched. The first one says, “I call ‘em the way I see ‘em!” The second one disagrees and says, “They aren’t anything till I call ‘em!”  “Still wrong,” says the third one, “I call ‘em the way they are!”That illustrates three philosophies of calling balls and strikes and those three philosophies characterize...

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We Hear Wedding Bells!

The One Step Retail Solutions Los Angeles office surprises Jess with a pre-wedding party! Congratulations to Jess and her soon to be husband Bill!!! (from left to right) Jess our Marketing Manager, Holly our Subscription Manager, Terra Russo Teamwork Retail Sales Manager and Jocelyn Sanchez our Marketing Associate....

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A Focus on Omni-Channel, Featured by Future of Retail Alliance

FORA, the Future of Retail Alliance, seeks to provide a forum for discussion of the important issues facing the retail industry today. FORA recently featured a One Step Retail Solutions article entitled Increase in Omni-Channel Shopping Brings Opportunities and Challenges. [FULL ARTICLE] One Step Retail Solutions is ranked as one of the top resellers and service providers for some of the most comprehensive and state of the art retail POS...

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